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Social Media and Cancer Screening Information
Sponsor: University of Utah
Summary
NORC/AmeriSpeak will recruit participants who meet the study criteria and invite them to complete a 15-minute survey. Participants will be randomly assigned to one of five conditions, with approximately 400 people in each condition, and will respond to various questions after viewing the study messaging. Once 2,000 participants complete the survey, the data will be de-identified and provided to the study team for analysis.
Key Details
Gender
All
Age Range
45 Years - 75 Years
Study Type
INTERVENTIONAL
Enrollment
2030
Start Date
2025-01-09
Completion Date
2025-01-21
Last Updated
2026-10-23
Healthy Volunteers
Yes
Conditions
Interventions
Median Ranked Cancer Screening Messaging
Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.
Overall Preferred Cancer Screening Messaging
Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.
Black American Preferred Cancer Screening Messaging
Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.
White American Preferred Cancer Screening Messaging
Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.
Control
There will be no message content of cancer screening and sharing intentions in this arm.
Locations (1)
Andy King
Salt Lake City, Utah, United States